Pressure Made

Pressure Made is a tennis academy based in NYC. It is also a brand under Dead Set Inc. Their logo called for a diamond symbol, which relates to their motto, “Diamonds are made by pressure. Dead Set champions are pressure made.” I incorporated the initials P and M with a diamond shape. Apart from diamonds being the strongest material on earth, I also added the infinity symbol into the logo to represent an eternal factor, expressing that a diamond lasts forever. “We fight harder than the rest. We thrive under pressure.” With those words coming from the founder, Carlos Maldonado, I think it’s fitting to put a heart into it as well—because it takes heart to be a champion. This is the Pressure Made ethos.